When was the last time you bought something just because of the features? Probably never.We like to believe we make rational choices, but the truth is—our decisions are deeply emotional. That’s why the most successful brands don’t just sell products. They sell feelings, experiences, and stories. At I-Believe Communications, we’ve seen firsthand how powerful emotional […]
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Introduction In today’s fast-paced digital world, customers crave connection. They want brands that not only sell but also understand their needs, fears, and aspirations. Empathy in marketing isn’t just a buzzword—it’s the foundation of building trust and loyalty. The Role of Empathy in Branding Connecting Beyond Products: Empathy enables brands to engage with audiences on […]
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Tulika Srivastava, a seasoned marketer with nearly two decades of experience across leading brands like Dabur, Revlon, Fortis, and Tata, founded i-Believe Communications to help enterprises scale with impactful brand strategies. A nature lover and family-oriented person, she brings authenticity, balance, and passion into everything she does.
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