I - B e l i e v e C o m m u n i c a t i o n s
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Case Study

Client:

Saoirse

Overview

Writing The Unimaginable

Saoirse is an editorial company that helps writers hit the send button on their completed, proofread drafts. They assist writers to complete their projects with the right tools & techniques. Saoirse stands out from the rest of its competitors because they equip the writers with not only their skills but also their knowledge. It is also a learning platform that teaches & guides writers on how to edit their work making them independent & more efficient at writing.

Saoirse needed a brand new visual identity that would encapsulate everything that Saoirse is to the writers most elegantly with a touch of finesse to it. An identity that would connect with their audience & create a meaningful relationship between the writer & the company.

Services offered

Solution

The new visual brand identity created for Saoirse was inspired by the name itself which means freedom. The name & the brand both inculcate this value in themselves as they give writers of all genres & communities, the freedom to express themselves through words.

The iconic bird - a dove, represents freedom & peace. It flies high & above reaching for the sky. We wanted the audience to know that the brand Saoirse would do the same for their writers by giving them the wings they need to reach their destination and not let anything hold them back.

From crafting the logo to creating the guidelines, everything imbibed the core values of Saoirse like - Freedom of speech, Independence, and a writer-oriented community.

All in all the new visual identity for Saoirse was created, keeping writers and their needs at the forefront of the identity creation process.

Address:

91 Springboard Plot No. D-5 Road No. 20, Marol MIDC, Andheri East, Mumbai, Maharashtra 400069

Phone No:

+91 91375 22703

Contact:

hello@ibcdigital.in

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